Choosing a business name - 1. Choose a good name

From Innovation, Science and Economic Development Canada

1. Choose a good name

Keep these things in mind when choosing a name for your business:

  • Be sure it reflects the product or service you offer or you may confuse prospective customers
  • Think about how you want your business to be perceived
  • Pick something that is easy to pronounce and remember
  • Make it unique and distinctive to avoid confusion and legal issues
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